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Rebel Bakehouse’s master bakers have risen to the challenge with their new Gluten Free Sourdough & Super Seeds wraps winning the Countdown ‘Health & Wellbeing’ award at the 2022 NZ Food Awards!

With a meteoric rise to over 80 percent share in the NZ gluten-free wrap market in just two years, the bakery has doubled down on its commitment to producing NZ’s best gluten free wraps and the NZ Food Awards judges obviously feel they’ve achieved this!

“Gluten Free and coeliac diets don’t have to be boring with Rebel Bakehouse, our new gluten free Sourdough and Super Seeds wraps are packed with nutritious, interesting ingredients and a distinctive fermented sourdough flavour. Using chia, poppy seeds and red quinoa, we have taken our original gluten free wraps to another level”, says Mike Fisher, Breadcraft’s General Manager.

“As the health and wellbeing categories continue to grow, we plan to keep innovating and developing new products packed with goodness, and all importantly, packed with taste”, he says.

Rebel Bakehouse gluten-free wraps are independently tested and meet New Zealand and Australian standards, which are the strictest gluten-free requirements in the world. They are available at supermarkets across New Zealand.

But their success doesn’t stop there, with Rebel’s Low Carb Max Bagels being selected as a finalist in the ‘Health & Wellbeing’ category too!

Mike says “2022 sees a rise in people looking for food that helps them eat well at home and on the go, with ingredients focused on health and wellbeing.

Our new Rebel Bakehouse Low Carb Max bagels carry a 5-Star Health Rating, they’re the lowest carb bagels on the market and they’re packed full of the goodness of sesame, hemp, poppy seeds, chia, linseed, rye, barley, and quinoa for extra dietary goodness, with seeds and grains baked right through the dough, not just on top”.

Other bagels in the range include Three Cheese, Original and Sesame Seed as well as the only wheat-based Sourdough bagel.

All the bagels are uniquely fully sliced, making them super convenient and easy for all in the family to enjoy at home or on the go.

“Launching the new wraps and bagels has been a real team effort and being selected as finalists and ultimately as a winner has given the team a serious boost.

We’re really proud of how the team has come together to create top of the range products our consumers keep coming back for. From recipe development, production, financials, consumer insights, branding, pack design and quality management to a great sales effort and the logistics of getting product to market as fresh as possible the team have outdone themselves”, says Mike.

So where to from here? With our team, anything is possible! We’re committed to delivering top of the range, healthy innovative products that boost our consumers wellbeing. We need to keep our big ideas under wraps but, watch this space for our next innovation”.

About Rebel Bakehouse & Breadcraft

Rebel Bakehouse is part of Breadcraft, a family bakery established in the Wairarapa in 1942 with a passion for doing things differently. Almost 80 years on, it’s still innovating. Much has changed, but their commitment to good, honest ingredients, great taste and awesome value remains the same. As always, it’s served with a big slice of aroha.