IN UNLIMITED POSSIBILITIES
Learn how Rebel Bakehouse does things differently.
DO IT YOUR WAY EVERY DAY
At Rebel Bakehouse, we don’t just bake; we create. Our master bakers refuse to compromise on taste, convenience or nutrition. Proudly baked in New Zealand and packed with delicious ingredients to help you do it your way, anytime, anywhere, any how!
BREAKING BAKING
BOUNDARIES FOR 80 YEARS
Our modern rebels began our flavour adventure in 2019, born from third-generation family bakery Breadcraft in New Zealand. Breadcraft is no stranger to the bread aisle; since their first loaf in 1942, this family bakery has constantly strived to provide delicious food and exceed expectations.
Bold innovation has always been at the heart of what we do. Breadcraft was one of the first bakeries to bring artisan European loaves to New Zealand. Their sourdough and ciabatta bread were a hit, and our sister brand Cottage Lane still uses the sourdough starter that came from San Francisco, which has just celebrated its 80th birthday!
BAKE BOLD, EAT DELICIOUS, LIVE UNLIMITED
At Rebel Bakehouse, we’re on a mission to pack more flavour, more creativity, and more possibilities into every wrap and bagel. Our products are made to be versatile, delicious, and ready for whatever you dream up.
We’ve pushed the limits of baking to bring you wraps and bagels that are soft, full of flavour, and endlessly adaptable. From breakfast to dinner, snacks to stacked creations, there’s a Rebel for every taste and every idea.
Our rebellious baking doesn’t stop. We’re always innovating, always exploring, and always making sure you can create, customise, and enjoy without limits.
