Learn how Rebel Bakehouse does things differently.
WE HELP YOU PACK MORE GOODNESS INTO YOUR DAY
At Rebel Bakehouse, we don’t just bake; we create. Our master bakers refuse to compromise on taste, convenience or nutrition. Proudly baked in New Zealand and packed with delicious ingredients, our creations help you eat and live better than ever.
BOUNDARIES FOR 80 YEARS
Our modern rebels began our flavour adventure in 2019, born from third-generation family bakery Breadcraft in New Zealand. Breadcraft is no stranger to the bread aisle; since their first loaf in 1942, this family bakery has constantly strived to provide delicious food and exceed expectations.
Bold innovation has always been at the heart of what we do. Breadcraft was one of the first bakeries to bring artisan European loaves to New Zealand. Their sourdough and ciabatta bread were a hit, and our sister brand Cottage Lane still uses the sourdough starter that came from San Francisco, which has just celebrated its 80th birthday!
BAKE WELL, EAT WELL, LIVE WELL
So, it’s no surprise that our mission for the new age of bread is to pack more goodness and more ingenuity into the versatile wrap and the iconic bagel. That means we focus on both nutrition and taste.
We have worked hard to bring you delicious, nutrient-dense wraps and bagels with excellent health star ratings across our entire range. We have experimented with quinoa, hemp, linseed, poppy, chia and new ways of incorporating exciting ingredients into our products.
Our latest innovation is the addition of prebiotics and fibre to our new HAPPY GUT wraps; these are beneficial for your gut balance and help keep you regular.
You will love the results as much as we do!
Our rebellious baking won’t stop any time soon. We are packing more in, and we can’t wait to show you what we do next!