OUR WRAPS
All our Rebel Bakehouse wraps contain prebiotics, beneficial fibre for your gut, helping you maintain a balanced diet and keep you regular.
They’re packed with goodness, and most importantly, packed with flavour!
Try our new wraps
We’ve recently welcomed some delicious new additions to the Rebel family!
Our new SNACK wraps (Original White and Wholemeal) are great for snacks, tacos or lunch boxes.
We’ve packed more great value into our new FAMILY PACK of wraps (Original White).
If you’re ready for your next irresistible flavour adventure, check out our new Capsicum & Roasted Garlic wraps. They’re the latest favourite from our master bakers!
We have proudly watched Kiwis fall in love with our growing wrap range. These bad boys pack a nutritional punch while being absolutely delicious. We’ve made sure that healthy eating doesn’t have to be boring; get creative and make your next meal a rebellious treat!
OUR BAGELS
Welcome to the new era of bagels!
What you would usually expect as toppings, we have baked right into the dough. And, they’re fully sliced!
PLAY VIDEO
FEATURED PRODUCTS
Each Rebel product is an innovative flavour adventure, crafted for life on the go – great for brekkie, a snack, lunch or dinner.
OUR STORY
WE HELP YOU PACK MORE GOODNESS INTO YOUR DAY.
At Rebel Bakehouse, we don’t just bake, we create. Our master bakers refuse to compromise on taste, convenience or nutrition. Proudly baked in New Zealand and packed with delicious ingredients, our creations help you eat and live better than ever.
BREAKING BAKING BOUNDARIES
Kiwi artisan bakers for over 80 years, Breadcraft started Rebel Bakehouse in 2019. In just a few years, we have become a reputable name in wraps, and our new range of bagels challenges the norm and helps you pack more goodness into your day.
Bake well, eat well and live well with our innovative wraps and bagels!
PEOPLE, PRODUCT & PLANET
Our reputation for excellence goes beyond our products! We are constantly innovating, while caring for our people & planet. Learn more about our sustainability journey so far and download our sustainability plan.