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WE PACK MORE IN

Rebellious food for better living

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OUR WRAPS

All our Rebel Bakehouse wraps contain prebiotics, beneficial fibre for your gut, helping you maintain a balanced diet and keep you regular. 

They’re packed with goodness, and most importantly, packed with flavour! 

Try our new wraps

We’ve recently welcomed some delicious new additions to the Rebel family! 

Our new SNACK wraps (Original White and Wholemeal) are great for snacks, tacos or lunch boxes. 

We’ve packed more great value into our new FAMILY PACK of wraps (Original White). 

If you’re ready for your next irresistible flavour adventure, check out our new Capsicum & Roasted Garlic wraps. They’re the latest favourite from our master bakers!

We have proudly watched Kiwis fall in love with our growing wrap range. These bad boys pack a nutritional punch while being absolutely delicious. We’ve made sure that healthy eating doesn’t have to be boring; get creative and make your next meal a rebellious treat!

EXPLORE OUR WRAP RANGE

OUR BAGELS

Welcome to the new era of bagels!

What you would usually expect as toppings, we have baked right into the dough. And, they’re fully sliced!

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OUR STORY

WE HELP YOU PACK MORE GOODNESS INTO YOUR DAY.

At Rebel Bakehouse, we don’t just bake, we create. Our master bakers refuse to compromise on taste, convenience or nutrition. Proudly baked in New Zealand and packed with delicious ingredients, our creations help you eat and live better than ever.

BREAKING BAKING BOUNDARIES

Kiwi artisan bakers for over 80 years, Breadcraft started Rebel Bakehouse in 2019. In just a few years, we have become a reputable name in wraps, and our new range of bagels challenges the norm and helps you pack more goodness into your day.

Bake well, eat well and live well with our innovative wraps and bagels!

LEARN MORE ABOUT US

PEOPLE, PRODUCT & PLANET

Our reputation for excellence goes beyond our products! We are constantly innovating, while caring for our people & planet. Learn more about our sustainability journey so far and download our sustainability plan.

OUR SUSTAINABILITY JOURNEY

INNOVATIVE FOOD, WITH GOODNESS PACKED IN