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This article was published in FMCG Business, March 2022.

Rebel Bakehouse’s master bakers have again risen to the challenge in their quest to shake up the bread aisle, this time breaking bagel boundaries by creating the lowest-carb, lowest-calorie offering on the market.

Rebel’s new range features the Low-Carb Max bagel, which is 47 per cent lower in carbs than any other bagel on the NZ market. Rebellious baking for better living, the brand-new bagel range includes Three Cheese, Original and Sesame Seed as well as the only wheat-based Sourdough bagel. Destined to take people on an innovative taste adventure, Rebel’s bagels are also pre-sliced for life-on the-go, great for brekkie, lunch or dinner.

With tasty ingredients baked right through the bagel (instead of just on top) they’re made using NZ wheat and are packed full of innovative ingredients and total goodness.

Rebel Bakehouse Sales Manager Kerrie Brown says 2022 sees a continued increase in people looking for food that helps people eat well while on the go, with ingredients focused on wellbeing.

“Rebel’s bagels all carry a minimum 4-Star Health Rating,” she says.

“We don’t just bake, we create. Our master bakers refuse to compromise on taste, convenience or nutrition and are constantly searching for new and exciting ways to make products to help NZ families eat and live well.”

Rebel Bakehouse’s bagels are bound to attract attention and will be available this month nationwide giving Kiwis the choice of better for you bread at all good supermarkets.

Discover the Rebel Bakehouse Bagel range here!

Now available in all good supermarkets