OUR WRAPS
Fill them, fold them, toast them, twist them – there’s no wrong way to wrap a Rebel.
Our wraps are soft, strong and seriously delicious, ready to take on whatever creation you can dream up.
More choice. More flavour. More ways to Rebel.
Find your favourite and make it your way – every Rebel wrap is ready to roll.
More and more Kiwis are wrapping, rolling and reinventing with Rebel.
With our ever-growing range of soft, flavour-packed wraps, there’s no limit to what you can create.
OUR BAGELS
Bagels done the Rebel way.
Flavours baked right into the dough. Fully sliced. Ready for whatever you’re craving.
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FEATURED PRODUCTS
Each Rebel product is an innovative flavour adventure, crafted for life on the go – great for brekkie, a snack, lunch or dinner.
OUR STORY
HELPING YOU DO IT YOUR WAY EVERY DAY.
At Rebel Bakehouse, we don’t just bake, we create. Our master bakers refuse to compromise on taste, convenience or nutrition. Proudly baked in New Zealand and packed with delicious ingredients, our creations help you do it your way every day.
BREAKING BAKING BOUNDARIES
Kiwi artisan bakers for over 80 years, Breadcraft started Rebel Bakehouse in 2019. In just a few years, we have become known for our innovative approach to wraps and bagels that challenge the norm.
PEOPLE, PRODUCT & PLANET
Our reputation for excellence goes beyond our products! We are constantly innovating, while caring for our people & planet. Learn more about our sustainability journey so far and download our sustainability plan.
WE BELIEVE IN UNLIMITED POSSIBILITIES AND CONTINUOUS INNOVATION
